Morgan BellBrain damage causes compulsive shopping
April 24th 2006 10:19
Compulsive shopping is a mental disorder caused by dysfunctions in the orbitofrontal cortex of the brain, claims neurobiologist Camillo Padoa-Schioppa and his team of American researchers.
Experiments with the decision making process of monkeys lead the team to discover that choosing between competing options is a decision made by neurons in the orbitofrontal cortex. Consumers are so swamped by choice that any damage in the orbitofrontal contex may lead to impulse buys.
This study sheds new light on the behaviour that was previously thought to be linked to low self-esteem and depression.
Image from flickr.com
Experiments with the decision making process of monkeys lead the team to discover that choosing between competing options is a decision made by neurons in the orbitofrontal cortex. Consumers are so swamped by choice that any damage in the orbitofrontal contex may lead to impulse buys.
This study sheds new light on the behaviour that was previously thought to be linked to low self-esteem and depression.
Image from flickr.com
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